Sonja Iumiento, Director CC LAB Consultant Ltd, announces an important addition to Tennis on the Racetrack, on this special day, the sustainability theme: Bees and the BlackBeesMatter project.

“Last time, in January, I talked about the idea from CC LAB that gave birth to Tennis on the Racetrack and the principles and values that distinguish it.

I talked about the importance of the #green issue, which for us means a series of actions aimed at research activities on the subject of innovation and support for the enhancement of human capital, as a determining force for development ……
conservation of the ecosystem …
biodiversity ……
in short .. the promotion of sustainable development.

This is the perfect setting for a project that comes from a CC LAB idea, which focuses on an ethical cause: attention to the planet and the safeguarding of the Sicilian black bee species, together with support for studies and research, aimed at health and wellbeing.

We are talking about Black Bees Matter, a project that aims to accompany, throughout its journey, Tennis on the Racetrack and the Partners and Brand Sponsors of the event, giving them a sustainable footprint and ethical value.

We are waiting for you on the tennisontheracetrack.co.uk website to tell you about this initiative, to provide you with more information … and to announce new surprises!  Thank you all and see you soon! ”

Tennis on the Racetrack, Sport, Esports, Entertainment, Art, Culture, Expo Village, all in the name of sustainability, an idea from CC LAB Consultant Ltd, produced by CC LAB Italia srl in association with Autodromo internazionale Enzo e Dino Ferrari di Imola

University research studies aimed at health projects, have proved that the Sicilian Black Bee and its precious venom, are fundamental to the well-being of people suffering from a variety of serious diseases.

Andrea Licari, who was diagnosed with multiple sclerosis in 2007, has become an authentic testimony to the healing properties of apitoxin, (the Sicilian Black Bee venom), when used as a therapeutic treatment.  Since his diagnosis, Licari has become a beekeeper, studied the world of the Sicilian Black Bee with a passion and become an expert on the importance of bee venom. His use of apitoxin on himself, has resulted in an incredible improvement in his health, because of its natural anti-inflammatory properties.

In the light of this authentic life experience, the Sicilian Black Bee is confirmed as a precious insect, which should be protected and safeguarded.  The unique species has made an important contribution in the field of health and research, thanks the use of its venom in the treatment of patients affected by multiple sclerosis. The administration of apitoxin, a natural anti-inflammatory treatment, relieves pain and provides relief, in the face of such a difficult battle of life.

https://www.ansa.it/sicilia/notizie/2021/02/03/affetto-da-sclerosi-multipla-diventa-il-signore-delle-api_56a1d8fe-114e-4930-9c64-ba99ddc9a687.html

By supporting the project, companies give a sustainable footprint to their business, ‘restoring a value to the Planet’

CC LAB is pleased to announce a project born from a collaboration with NERO D’APE, a Sicilian agricultural company of beekeepers, committed to safeguarding the species and producing organic Sicilian black bee honey.

The project, BLACK BEES MATTER, deals with issues related to sustainability and environmental protection, together with corporate social responsibility. These now concern the whole world, with a growing awareness that sustainable development and a better, cleaner environment are essential, in order to achieve a higher quality of life.

The role of bees in our ecosystem is fundamental for food production, the environment, the protection of biodiversity as well as for agriculture.  In relation to research on the subject of bees, it is important to consider three prevailing aspects: the protection of the species, the benefits deriving from hive products and the use of derivatives which, according to some studies, contribute to the wellbeing of people suffering from certain diseases.

BLACK BEES MATTER, has chosen the Sicilian black bee, for its history, its characteristics and its territoriality; it is the representative par excellence of the species, the environment and the ecosystem; a symbol of productivity and exclusivity. NERO D’APE, a purely organic and highly beneficial honey, is the result of its industrious work. The Sicilian black bee evokes the meaning of ‘nature to be protected’.

The project, BLACK BEES MATTER, aims to guide companies which support the initiative, along a journey, increasing their brand awareness and visibility in the reference market, by embracing an ethical cause: the protection of our Planet. By joining the project, the company gives a sustainable footprint to its business, ‘restoring a value to the Planet’ and thus increasing the perception of the company as ‘ecological’ by its target audience. In this ‘green’ perspective, eco-sustainability becomes a corporate value and environmental protection, one of the main missions.

The honey, NERO D’APE, cannot be bought or sold, but is intended exclusively for supporters of the project, as it is the result of a noble, nonprofit cause.

CC LAB and NERO D’APE, working together on an ethical project, for the protection of the species and the environment, providing specific support, in collaboration with Universities, Research Institutes and Associations, in order to make an important contribution to the field of well-being, health and healthcare.

https://cclab.it

http://nerodape.com