The EU believes more and more in green and eco-sustainable business projects. In Italy, with the new budget laws, numerous funds have been allocated for investments to carry out economically sustainable projects. Their objectives are decarbonisation of the economy, the circular economy, support of young entrepreneurs, the reduction of plastic use and its replacement with alternative materials. They also include urban regeneration, sustainable tourism, adaptation and mitigation of risks on the earth deriving from climate change and, in general, investment programmes and projects with an innovative nature and high environmental sustainability, which take social impacts into account.
We speak, literally, of a “green revolution” and many companies, coming from the most diverse sectors, have invested in redevelopment, so much so that now we come to talk of ‘green-washing’.
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