The project aims to guide companies along a journey, increasing its brand awareness/visibility in the reference market, by joining an ethical cause: the protection of our Planet. It confers a high sense of corporate social responsibility on the company,, perceived by the reference market as innovative, ‘green’ and sensitive to environmental issues.

By embracing the project, the company gives a sustainable footprint to its business, restoring ‘a value’ to the Planet and thus increasing the perception of the company as ‘ecological’ by its target audience. By joining green initiatives, a company acquires a competitive advantage on the market, gaining the trust of customers / prospects, who empathise with the brand.

Eco-sustainability becomes a corporate value and environmental protection one of the main missions.

Another very important factor is determined by the virality of the project, which becomes a powerful communication tool, in an era where social media plays a very important role.

At this moment in time, more and more people are interested in the future of our planet and willing to change their behaviour, in order to be more sustainable.

Ignoring the issue of sustainability is considered unpopular today at a sociological and marketing level, it is a negative factor that could affect the company’s turnover.